Tag Archives: Writing

Writing Travel Articles For Article Marketing

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There are lots of travel website owners who write travel articles for article marketing, many of whom do not give themselves the best shot at successful results. In this article I will explain why some travel writers let themselves down and how I believe they can improve their results.

The Nitty Gritty

First of all article marketers submit articles to article directories as part of their website promotions – that and much of what I’m saying here applies for any niche. Ideally article marketers are working towards the following:

· Long term backlinks pointing to their sites
· Viral effect of articles being re-published on authority sites and ezines
· Click throughs on those links
· Establish themselves as an authority in their niche
· Credibility in the eyes of readers

The first 3 are about getting more traffic to your sites, the last 3 are about benefiting from the traffic. Article marketers will not benefit from their work if they produce:

· Poorly written articles
· Show a lack of first hand knowledge
· Ruin their credibility by misleading and disappointing readers

It’s all common sense but not every writer gets it. In order to explain more I will use some potential scenarios.

Information Searches

Jess and Mick have booked a cheap flight on the Internet to the Canary Islands. As they need accommodation it’s only natural that they do a search for the type of accommodation that they want. They use ‘Canary Island holiday property rentals’ in their first search and are pleased to see an article titled ‘Canary Island Holiday Property Rentals’ at the top of the search results.

Disappointment hits them when they find that the article is about the Canary Islands in general and has nothing to do with holiday property rentals except for a link in the resource box. The author has lost credibility because their title is misleading and the only links that are likely to be clicked on are the Google ads that you generally find on the article directory pages or more likely Jess and Mick click away and continue their search.

They finally find the information that they really want and accommodations sorted out they now want information about hiring a car. Their search is Canary Islands car hire, the top link is an article titled ‘Canary Islands Car Hire’. Imagine how annoyed Jess and Mick feel to find yet another general article about the Canary Islands and the only thing concerning car hire is a link in the author bio – goodbye credibility, article and click throughs!

Publisher Searches

Mathew is building a website about the Caribbean. He has some of his own material but decides to visit an article directory and find some content to help build his site faster. He finds a really great article about visiting Jamaica and would love to use it but the title ‘Cheap Flights To The Caribbean’ is a problem. Yes you’ve guessed right – the only reference to cheap flights is in the author bio. Mathew decides against using the article on his website because he has ethics and does not want to mislead his site visitors.

He then spots an article titled ‘Fabulous Jamaica Resort Review’. Mathew expects a genuine review from somebody who has visited the resort, but he doesn’t get that. Instead there is a brochure like article extolling the virtues of a hotel or all inclusive resort that just happens to be linked to in the author bio – and an article that shows no indication of the author ever setting foot on the beautiful island of Jamaica. There is also a sentence recommending a website for more information within the article body and that website just happens to belong to the author – goodbye credibility.

Reality Check

With these scenarios the authors have thought that they were being clever and used the best keywords and phrases in the titles for what they are promoting in the author bio. Fair enough if the article content matches the titles and key phrases – shooting yourself in the foot article marketing if it doesn’t.

If you promise a review of a resort you should deliver just that and not something that can be found on any travel brochure or travel site. A review should be an author’s opinion written from experience and nothing less. Recommending your own websites in the article body not only spoils an article but is also a credibility hit.

If your misleading article is accepted on article directories do you want to benefit from the viral effect of your article being published on other websites and ezines? Would you want content on your website or ezine that is misleading or pure unpaid for advertising? I know that I wouldn’t.

Any good and ethical sales person, and that includes Internet marketers know that to do well you need to build up trust with your prospective customers. You want your articles to work for you so start thinking about them from the point of view of a reader or publisher and you won’t go far wrong.

The travel niche is huge and nowadays many travellers search the Internet for information before they book their dream holidays. The majority of travellers know nothing about Internet marketing, article marketing or key phrases. All they know is what they see – that they are being misled. Would you click on a link and buy from an author or seller who is misleading you?

The author Patricia Jones writes for the UK travel guide and Make Money From Writing where you will find lots of tips to help you with your writing. Patricia also owns the top travel article directory Articles Abroad where authors may submit quality travel articles and publishers find free content.

Beating Writers Block- The Easy Way

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At some point or another every writer experiences writers block. It could be because of tiredness, life’s stresses and strains, or it could be for absolutely no reason at all. There is no one type or reason, but there are many ways in beating writer’s block that you can incorporate into your daily routine.

Write all the time

Writing every day in little bursts will help combat the serious bout of writers block. Where ever you go keep a notebook handy so if a great idea comes to mind you can write it down there and then. If you can’t get past it, the best way I find to help unlock your thoughts on to paper is to go for a short walk, to clear your head before returning to the computer screen.

Meditation

I find that meditation helps quite considerably. It helps you to relax and allows you to find a peaceful place in order to gather your thought. After meditating I find I am at my most creative and relaxed. Most meditation courses can be found by private teachers, but if you are lucky to have a Buddhist center near by, they offer regular classes which run at different times during the day to suit you.

Don’t try too hard- take a break

Sometimes it can feel like you have to squeeze the words out, and in the end you are just not happy with what you have created. Don’t push yourself, even if you have a deadline as this will only stress you out further. Give yourself a break even if it’s to recharge to return to it an hour later or the next day. The best way to beat writers block is to come back to your writing when you are refreshed and relaxed. I find first thing in the morning is when I am at my most creative and fluid.

Change your scenery

Changing your surroundings can be a great way to alleviate writers block. Take yourself to a quiet café, or if it’s a nice day go outside. New things could give you inspiration and I find this helps when I get the worst of writers block.

Refresh your skills

It is always a good to refresh your skills once and a while to beat writers block. There are many inexpensive short day workshops for creative writers of all levels that you can use to your advantage.

A few years ago I went on a creative writing holiday in Scotland. The scenery among other factors was a great inspiration and being able to write with others meant I could learn new skills and techniques. These courses don’t happen all the time so snap it up when you get the chance.

Listen to how you write

One of the best bits of advice when beating writers block is to write with your talking voice. It is always obvious when a writer is not expressing themselves naturally and in the end, is more frustrating to write and uncomfortable to read.

I find the best way to combat this is to read what you have written or your problem passage and record yourself. Play back the tape and what you have written will sound completely different. This will help you to find the right words and will help get rid of writers block.

No matter what method you use to rid yourself of the dreaded writers block, it is always important to remember that really, writers block does not exist. It is a name we have given to the inability to make decisions when writing. Look at where you are having problems in coming to making your choice, whether its wording that paragraph or chapter. Sit and then figure out what decision you are not making and make it.

The author writes for several websites including UK Smart Travel Guide, The Creative Writer and the make money from writing site where you will find lots of tips and information about making money from writing and free writers tools worth over $3000.