Tag Archives: business writing

Writing Reviews For Article Marketing

Posted on by
Reply

There are several review sites on the Internet and for two years I regularly submitted reviews to two of them. Reviews are a writer’s opinion of a product or service and writing and submitting them are in some ways similar but also different to writing for article marketing. In this article I am going to make comparisons and show how I think that reviews can be used in article marketing.

Detail and Information

For me writing reviews was good grounding for article marketing. I had previously written articles for home business magazines but when I started to write reviews I soon found that I needed to add more detail and information to do well in the review site ratings and earnings, sometimes it could get a bit silly when over critical members would want to know every little detail about packaging when the site owners did not.

The more detail and information we add to an article the better. Some article marketers split their information into several articles instead of writing one information packed article. That may work better for getting quick back links but if I tried to do that I would feel as if I was selling myself and readers short. There is always the option of using part 1, 2, 3 etc in the article titles but if a site visitor looking for information found part 3 first would they bother to look for parts 1 and 2 when they can just click back to the search engine and find a full article on the subject that they are interested in?

As we are always hopeful that a publisher may use our articles as website or ezine content I suspect that if an article comes in several parts it would have to be really good to stand a chance of being chosen.

Warts And All

There is a difference between reviews written for sites like Ciao and Dooyoo and reviews written for article marketing. On the review sites you review a product warts and all. The reviews need to be honest because it is useful feedback for manufacturers and because the review sites are communities your credibility is at stake amongst other members. The rewards are not very high even for top writers, but I guess that would depend on which area of the world that you live in.

Most of the reviews that I’ve seen in article or Internet marketing are full of praise and no warts. You know that the authors are trying to sell a product or get readers to join the latest millionaire making affiliate programme. You also know that many of the reviews will be dishonest because the authors are trying to gain product or affiliate sales.

In article marketing the rewards are backlinks to your sites and hopefully syndication of your articles to get more backlinks. The money that can be earned through article marketing is greater and especially if an article goes viral, but as with review sites you do not earn anything if you do not get it right.

Getting Content Right

Getting the content right for reviews and article marketing is much the same. Quality, information, legibility, correct grammar and punctuation, advice, detail, layout and for me simplifying technical explanations to a level that most can understand. That last one was my idea! If a reviewer is writing about a particular model of mp3 player and that review is found in a search for information about mp3 players by somebody interested in buying one; and the reader cannot understand the technical jargon then they are going to look elsewhere for advice.

The same applies to article marketing. If your article about mp3 players is linking back to your site or blog that incidentally has adverts for mp3 players you want the reader to go all the way down to the bottom and click on your link, not click away because you have lost their understanding part way through. As a publisher looking for website content I would be more likely to go for an article that is easy to understand rather than one giving the same information but full of technical jargon. That is unless you are aiming your article towards techie sites and that’s a whole different ball game.

When you write product reviews for the review sites you do not need to think about key words and phrases as in article marketing, though if the review sites pay per visitor click it’s not a bad idea to use them. In article marketing we learn to use key words and phrases in our article titles and article body, but when we use too many it can make an article harder to understand and read. If a publisher is looking for good content that will capture visitors interest and keep them on their site longer they will be happy with key words and phrases used in context with an article but not if they are too many and placed where they don’t fit.

Knowing Your Subject

When you review a product you are expected be familiar with and have used the product enough to be able to give a fair assessment of it. For instance a review about a washing machine that you have been using regularly for several months is far more credible and useful as feedback and for prospective buyer information than a review about a washing machine that you have only just bought and used twice.

The same should apply to article marketing and in many cases it happens, but there are also lots of contrived articles. The best writers can carry it off and make it seem as if they use a product or service but many writers cannot fake it. It is pretty obvious that they have gleaned their information from sales spiel and the lack of user experience in an article lowers it’s worth for readers looking for information and publishers looking for content.

My biggest bugbear is travel articles. I love reading about different places from a visitors point of view. Contrived travel articles are generally boring and next to useless for readers who want to know what a place is really like and are looking for tips before they book their holiday. If I couldn’t produce more information than can be found on a travel brochure I would not write about a place.

Do Reviews Work In Article Marketing

I think that there is a place for reviews in article marketing and if they are well written and show user experience they are good for publishers to use as content. Reviews can be written about almost any product or service giving a wide range of subjects to write about – as long as that product or service isn’t your own!

The author Patricia Jones owns top travel article directory Articles Abroad which offers travel information free submission and free content for travel websites and ezines.

Beating Writers Block- The Easy Way

Posted on by
Reply

At some point or another every writer experiences writers block. It could be because of tiredness, life’s stresses and strains, or it could be for absolutely no reason at all. There is no one type or reason, but there are many ways in beating writer’s block that you can incorporate into your daily routine.

Write all the time

Writing every day in little bursts will help combat the serious bout of writers block. Where ever you go keep a notebook handy so if a great idea comes to mind you can write it down there and then. If you can’t get past it, the best way I find to help unlock your thoughts on to paper is to go for a short walk, to clear your head before returning to the computer screen.

Meditation

I find that meditation helps quite considerably. It helps you to relax and allows you to find a peaceful place in order to gather your thought. After meditating I find I am at my most creative and relaxed. Most meditation courses can be found by private teachers, but if you are lucky to have a Buddhist center near by, they offer regular classes which run at different times during the day to suit you.

Don’t try too hard- take a break

Sometimes it can feel like you have to squeeze the words out, and in the end you are just not happy with what you have created. Don’t push yourself, even if you have a deadline as this will only stress you out further. Give yourself a break even if it’s to recharge to return to it an hour later or the next day. The best way to beat writers block is to come back to your writing when you are refreshed and relaxed. I find first thing in the morning is when I am at my most creative and fluid.

Change your scenery

Changing your surroundings can be a great way to alleviate writers block. Take yourself to a quiet café, or if it’s a nice day go outside. New things could give you inspiration and I find this helps when I get the worst of writers block.

Refresh your skills

It is always a good to refresh your skills once and a while to beat writers block. There are many inexpensive short day workshops for creative writers of all levels that you can use to your advantage.

A few years ago I went on a creative writing holiday in Scotland. The scenery among other factors was a great inspiration and being able to write with others meant I could learn new skills and techniques. These courses don’t happen all the time so snap it up when you get the chance.

Listen to how you write

One of the best bits of advice when beating writers block is to write with your talking voice. It is always obvious when a writer is not expressing themselves naturally and in the end, is more frustrating to write and uncomfortable to read.

I find the best way to combat this is to read what you have written or your problem passage and record yourself. Play back the tape and what you have written will sound completely different. This will help you to find the right words and will help get rid of writers block.

No matter what method you use to rid yourself of the dreaded writers block, it is always important to remember that really, writers block does not exist. It is a name we have given to the inability to make decisions when writing. Look at where you are having problems in coming to making your choice, whether its wording that paragraph or chapter. Sit and then figure out what decision you are not making and make it.

The author writes for several websites including UK Smart Travel Guide, The Creative Writer and the make money from writing site where you will find lots of tips and information about making money from writing and free writers tools worth over $3000.